A Return to Health
Cross-channel retailer of the year David Zucker helps pump up Vitacost's sales and profits
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Joe Keenan
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Award-Winning Customer Service
One area in which Vitacost has excelled in recent years is customer service. The retailer ranked seventh in the ForeSee E-Retail Satisfaction Index for Spring 2012, the third straight year Vitacost has made the index's top 10. That said, don't expect Vitacost to rest on its laurels under Zucker's watch. The brand's executive team has made it a point to make the first email it looks at each morning be the customer surveys from the prior day. Their focus tends to gravitate to the negative reviews, whether it be a problem with shipping, pricing or the website itself.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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