A Return to Health

"What we've found over time is that we've become way more efficient," says Zucker of Vitacost's marketing. "I've been at Vitacost a year and we've been able to drive down the cost to acquire a customer significantly. Just in this Q1 vs. last year's Q1 we were able to drive the customer acquisition cost down by 37 percent in our paid channels. What this means is that while I can drive the customer acquisition cost down, I can actually spend a lot more to acquire more customers."