A Return to Health
Cross-channel retailer of the year David Zucker helps pump up Vitacost's sales and profits
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Joe Keenan
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Zucker is just one of a handful of new faces within Vitacost's executive ranks. The company's CEO, COO, CIO and CFO are all new to their jobs within the last two years. This infusion of new blood is just one part of an overall strategy developed by Vitacost's board of directors to grow the business and increase profitability long term. Following a few lean years prior to Zucker's arrival, Vitacost has enjoyed sustained sales and profit gains in the year-plus he's been there. Consider the following:
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