A Return to Health

"We've committed to making videos of our products," says Zucker. "Taking those videos and posting them on our social platforms is a way to create additional engagement with our customers."

In addition to getting better at driving sales via mobile and social media, Zucker believes that for Vitacost to not only maintain its success but grow its website must become faster and more efficient at delivering value to consumers. Lastly, the company is hard at work on upgrading the shipping experience.