A Return to Health
Cross-channel retailer of the year David Zucker helps pump up Vitacost's sales and profits
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Joe Keenan
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Seemingly tied in with mobile in a lot of ways for Vitacost is social media. The retailer currently has a presence on Facebook, Twitter, Pinterest and Google+, and is making a concerted effort to incorporate video into its website and social pages. Yet like with its mobile efforts, Vitacost is finding it challenging to drive sales through social media.
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