A Return to Health

Vitacost recognizes that mobile is a huge growth opportunity for the company and is spending time and money to make that a reality. So far the progress has been promising — mobile engagement and revenues are both up year-over-year — if not slow paced.

"Shopping for the products we sell on a website is hard, and it's not easier on a smaller-screen device," Zucker notes. "We're continually thinking about what's the best experience for a consumer as the screen gets smaller."