A Return to Health

Increased Role for Mobile, Social Going Forward
Like many retailers, Vitacost realizes that it must have a mobile presence to remain relevant to today's smartphone-wielding consumers. In March, Vitacost launched an enhanced mobile site featuring a fresh design, easier navigation and new e-commerce features, including customer reviews and the ability to use Vitacost Set & Save for automatic redelivery of products, as well as special promotions and coupons exclusively available to mobile shoppers. The relaunched mobile site was designed to make the complete sales cycle easier and faster. And then in May, Vitacost added new features to its iPhone and Android mobile apps, including a barcode scanner that allows for easy price comparisons, shopping lists and the ability to set a "vitamin alarm" to ensure compliance with health regimens.