A Return to Health
Cross-channel retailer of the year David Zucker helps pump up Vitacost's sales and profits
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Joe Keenan
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"With our content in general, Vitacost is able to be part of conversations," says Zucker, "which makes us a little bit more credible when someone comes to the site and thinks about buying something. We're not just going to be a fly-by-night company where consumers aren't sure whether they want to give us their credit card. It gives us a little bit of authority."
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