A Return to Health
Cross-channel retailer of the year David Zucker helps pump up Vitacost's sales and profits
"With our content in general, Vitacost is able to be part of conversations," says Zucker, "which makes us a little bit more credible when someone comes to the site and thinks about buying something. We're not just going to be a fly-by-night company where consumers aren't sure whether they want to give us their credit card. It gives us a little bit of authority."
- Companies:
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- David Zucker
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