A Return to Health
Cross-channel retailer of the year David Zucker helps pump up Vitacost's sales and profits
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Joe Keenan
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The second phase of Vitacost's brand makeover was a commitment to becoming a thought leader in the health and wellness space. That's where the launch of Wellness Times, a site that features expert-authored editorial content about natural health, and Momonomics, a fun online destination where busy moms can unwind and interact, come into play.
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- Companies:
- People:
- David Zucker
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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