A Return to Health

Searching for his next challenge in the retail industry after previous stops at the Home Shopping Network (HSN), Dell and Gilt Groupe, David Zucker joined health and wellness products retailer Vitacost in August 2011 as its new chief marketing officer. He quickly got to work. In the 13 months Zucker has been at Vitacost, he's helped to oversee a complete brand makeover, including a new logo and corporate slogan ("take the cost out of healthy living"); the redesign of its e-commerce website; the launch of two health and wellness content sites (Wellness Times and Momonomics); and the upgrade of Vitacost's mobile website and apps.