Case Study: Bedroom Furniture Discounts Uses Keyword Tool to Grow Sales

BFD plans on working with LivePerson to implement further improvements to its website, including launching live chat on all pages of its site. This and other tweaks to its website will all be made based on ROI, says Shikhman.

"Every decision we make is based on numbers. The numbers are what our investors look at and what our customers look at when it comes to the coupons they're served up by Keyword Lift. The conversion and revenue numbers we've seen since we began using Keyword Lift speak for themselves."