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Joe Keenan
"Keyword Lift increases the amount of conversions online, which are much more efficient," says Shikhman. "They don't require a phone call. A phone call is expensive for us in terms of staffing, IT costs and everything related to that. So Keyword Lift not only increases overall conversion rate, but also gives us the really good, more efficient conversions that we're looking for."
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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