Case Study: Bedroom Furniture Discounts Uses Keyword Tool to Grow Sales

"Home furnishings is a very competitive industry," notes Sara Shikhman, president, Bedroom Furniture Discounts. "We spend close to $1 million per year in various types of advertising, whether it's SEO, SEM, print. About 40 percent of that $1 million budget goes to Google AdWords. Keyword Lift maximizes the return on our Google AdWords spend."