By
Joe Keenan
For example, if a consumer searches on Google for "black couch" and clicks through to a BFD' landing page, Keyword Lift would serve up a customized ad to that shopper with a discount offer for a black couch. This tool has made the fast-growing trend of consumers searching for coupons online a nonissue, as users are already getting an additional value that's unique to them.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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