Case Study: Bedroom Furniture Discounts Uses Keyword Tool to Grow Sales

To remedy the problem, BFD partnered with LivePerson, a provider of online interaction management tools. Specifically, it implemented LivePerson's Keyword Lift tool. The tool continuously analyzes BFD' search marketing campaign data to deliver personalized content (e.g., discount offers) to the right visitors on the right pages at the right times based on what the visitor searched for on Google. The process is automated to occur every 24 hours through a proprietary keyword-scoring algorithm designed to identify keywords with the greatest potential to boost return on investment.