Case Study: Bedroom Furniture Discounts Uses Keyword Tool to Grow Sales

PROBLEM: Bedroom Furniture Discounts (BFD), a cross-channel retailer of furniture, wanted to optimize its paid search program.

SOLUTION: Hired a third-party provider of online interaction management tools, including a Google AdWords-based conversion solution.

RESULTS: BFD realized the following percentage increases in key online metrics over a 45-day period from April 1 through May 15 vs. the previous 45 days after launching an AdWords tool: online revenue (33.11 percent); per visit value (51.91 percent); online conversion rate (21.04 percent); and the percentage of total sales occurring online grew from 15 percent to 23 percent (a 53 percent lift).