Shop Talk: Best Practices for Testing Catalog Creative

As far as offers are concerned, free shipping has been used a lot because it's so successful. That seems to be a good option unless you've already been offering it as a standard benefit.

For the B offer, try giving a specific dollar amount off instead of a percentage off. Maybe $15 off an order of $79 or more (that's a little less than 20 percent). Consumers don't like to do math, so that's a quickly comprehended offer. In my experience with testing, a dollar amount off always beats a percentage off. Sometimes the dollars come in as less money if the order is large, but it's still a winner.