Shop Talk: Best Practices for Testing Catalog Creative

My suggestion to keep your A/B test from breaking the bank is to use a scratch-off that's on a dot whack or sticker. Another option is to use a piggyback sticker, which is a two-layer sticker. The prize is printed on the bottom layer and the layer on top has a teaser like "What did you win? Lift and see!" When the top layer is peeled off the message below is undamaged and easily readable.