Customer Acquisition: Tommy Bahama Partners With Major League Baseball to Acquire New Customers

In addition to the limited-edition MLB shirts that it made available for purchase, Tommy Bahama launched an eight-week online social media contest, "Share Your Story," that allowed fans to share their favorite baseball moments involving that week's featured team. The person's story that received the most votes got a $500 gift card for Tommy Bahama and the collector's edition shirt of that week's featured team. Six winners were chosen in total, one for each team.