Strategy: It’s All About Co-Mailing
Why it’s more crucial than ever to do it, and all the things you should and shouldn’t do
The Dingley Press is the only printer I know of that charges its customers on a per/M basis for the actual service it performs for in-line co-mailing: The cataloger receives 100 percent of the postal savings, and it pays Dingley a set fee per thousand catalogs. Other printers approach their charges differently, but the savings are similar.
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