Strategy: It’s All About Co-Mailing
Why it’s more crucial than ever to do it, and all the things you should and shouldn’t do
Most printers charge by splitting the postage savings equally with the mailer on a proportional basis. The savings are generally proportional to the number of names you contribute: If you supply 75 percent of the names, you’ll get 75 percent of the savings.
The chart below is a typical co-mailing cost analysis. The company with the lower quantity (Mailer C) is charged more since Mailer A is having a greater direct impact on the savings. Mailer A will save $22,500, Mailer B will save $15,000 and Mailer C will save $9,000 before paying the printer.
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