Strategy: It’s All About Co-Mailing

In-Line Requirements
While in-line co-mailing offers greater benefits, not every cataloger is in a position to co-mail. There are certain requirements for the mailer:

1. The catalogs must all be the same trim size.
2. The ink-jet areas also must be the same on both the order form or order form page and on the back cover.
3. Partners generally need to be within 32 pages of each other in total page count.
4. Both must have the same distribution pattern, i.e., the same in-home dates or mail dates (which some catalogers want for fulfillment purposes, since this method tends to level out order flow).
5. Your printer must do the ink-jet formatting and list sorting since its machinery does the coding. This work can’t be done by your service bureau.