Strategy: It’s All About Co-Mailing
Why it’s more crucial than ever to do it, and all the things you should and shouldn’t do
Disadvantages
8 Like in-line, one of your competitors could be a co-mail partner.
8 A co-mail partner could still drop out.
8 The mail date may still need to be adjusted.
8 A co-mail partner could still miss the press date.
8 Increased manufacturing cost: Off-line is more equipment- and labor-intense.
8 The size of the mailstream can be a factor with off-line. This depends on the printer’s pricing structure.
8 Your printer must do the presort, just like in-line.
8 A redesign may be required to accommodate co-mail partners.
8 Ink-Jetting: Only the back cover can be ink-jet imaged.
Related Content
Comments
