Strategy: It’s All About Co-Mailing
Why it’s more crucial than ever to do it, and all the things you should and shouldn’t do
Off-Line Co-Mailing
Advantages
4 Quantity Mailed: Starting as low as 50M.
4 Postal Savings: Larger gross postal savings, as catalogs participating are generally shorter runs that start with higher postage rates.
4 Better Deliverability: More catalogs are delivered to SCFs rather than bulk mail centers, penetrating the USPS deeper. There’s a larger discount to deliver to an SCF.
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