Strategy: It’s All About Co-Mailing

Disadvantages
8 One of your competitors could be a co-mail partner arriving in-home on the same day. This obviously could occur without co-mailing, too.
8 A co-mailing partner might decide to drop out at the last minute. If so, you’re stuck without a partner, which eliminates the savings you might have been counting on.
8 Your mail date might have to be adjusted by a day or two in order to participate. In-home dates can be longer as a result.
8 If the company you’re co-mailing with is late on its creative files and misses the press date, it could be forced out of the co-mailing program, which is worse for the remaining participants.
8 Co-mailing can drive up manufacturing costs, which could potentially eliminate some of the resulting postal savings.
8 Catalogers with large mailstreams might not allow a smaller mailing to co-mail with them. The advantage is clearly with the smaller mailer, however, this varies printer to printer.
8 The printer rather than the service bureau must do the presort, which requires more coordination on your part.
8 You may have to redesign your back cover and order form to accommodate your co-mail partner