Strategy: It’s All About Co-Mailing

The number of catalogs you mail at one time determines which method is right for you in the course of your mailing schedules. Both techniques have their advantages and disadvantages, but the postal savings realized from co-mailing more than offset the disadvantages.

In-Line Co-Mailing
Advantages
4 Quantity Mailed: At least 300M and up.
4 Postal Savings: This is gained from better presort levels and possibly better drop-ship discounts. Also, more mail qualifies at the carrier route level.
4 Better Deliverability: More carrier route or five-digit pallets result, enabling the catalogs to penetrate the postal system deeper. This helps increase the overall catalog production flow through the postal system, from start to finish.
4 Ink-Jetting: You can ink-jet the order form at the centerfold of your catalog, as well as on the back cover.