Strategy: It’s All About Co-Mailing
Why it’s more crucial than ever to do it, and all the things you should and shouldn’t do
Ways to Co-Mail
There are two ways to commingle publications for co-mailing.
In-line co-mailing occurs when multiple catalog titles are combined into one mailstream during the stitching and ink-jetting stage on the bindery line.
Off-line co-mailing involves combining bundles from different catalog titles to create more mail that can be sorted at the sectional center facility (SCF) level and put on carrier route pallets — both of which will gain better discounts.
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