Strategy: It’s All About Co-Mailing

In-line co-mail partners generally number two to four. The number of off-line participates is almost unlimited — 12 is not uncommon — but off-line co-mail partners are mostly smaller mailers. While printers may approach their charges differently, the end results in terms of the potential savings are similar. The typical result is higher gross savings, but the fee is also higher because the off-line process is totally separate from the binding and requires capital investment for the machinery and labor to run it.