Strategy: It’s All About Co-Mailing
Why it’s more crucial than ever to do it, and all the things you should and shouldn’t do
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Co-mailing has become an extremely important way to reduce postage costs. This is the process of combining catalogs with other catalogs to create a bigger mail pool that yields greater discounts for the companies that participate. It’s a complicated topic to comprehend. So first I’ll discuss what co-mailing is and how to do it, then get into its advantages and disadvantages, and lastly what you can expect in terms of net savings.
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