Check it Out: Editorial Meets E-Commerce

With print advertising revenues drying up, magazine publishers are looking for new ways to make money. Their latest idea? Get involved in e-commerce.

A flurry of recent announcements reflects this growing trend: Time Out New York began selling event tickets through its website and mobile apps; Elle launched a shoppable trend guide on Facebook that encourages readers to make purchases on advertisers' websites; and Sharpmen.com launched this spring as the first online shopping magazine for men.