Search Beyond Google, Part 2 of 2

8. E-mail marketing. This channel is preferred by many marketers because it allows you to choose the specific industry, audience, demographic and any other specifics that define your target audience. E-mail marketing also helps eliminate the possibility of the searcher getting lost navigating a Web site because it provides a single, consistent message, limits the paths a visitor can take and eliminates the confusion of multiple points of divergence that Web sites offer.