Search Beyond Google, Part 2 of 2

7. Rich media. As engaging the customer becomes paramount in today’s marketing environment, the role of rich media and the Internet gain in relevance. Rich media is a unique method to advertise a product while ensuring the consumer is engaged enough to participate.

The Internet provides media options that engage consumers in ways TV, radio and print have never been able to. Often rich media involves exhibiting dynamic motion through the use of video, audio and animation. Rich media is not constrained solely to the Internet, as it can be used in all digital platforms such as mobile phones, iPods, portable media players, etc.