Search Beyond Google, Part 2 of 2

A recent study by the Atlas Institute showed U.S. consumers were more likely to convert after viewing ads on multiple Web sites, indicating conversions should be attributed to a full set of impressions and/or clicks, rather than just the one preceding the conversion.

6. Broadband advertising. Many marketers find online video an effective outlet to run TV commercials on another media platform. For example, CNN.com requires users to watch an ad before viewing a news video. In order to see the video, the user must watch the 15- to 30-second ad in its entirety. The video ad is usually accompanied by an image ad beside or below it to ensure the delivery is effective.