By
Joe Keenan
, Senior
and Catalog Success
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In the second installment of this two-part series on how to effectively use search marketing through less-traveled options, we continue with more techniques provided by author Amber Frensley, a client strategist for search-engine marketing and optimization agency MoreVisibility, in her whitepaper, Marketing Strategies Beyond Traditional Search. Tips 1-4 can be found in the first part of this series in the 12/18 edition of Catalog Success: Tactics & Tips (formerly Catalog Success Idea Factory).
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