Search Beyond Google, Part 1 of 2

While the volume of response from these search engines may be lower than that of Google, Yahoo! and MSN, it often results in higher ROI. Citing a case study of a Siemens Profitnet marketing effort, the whitepaper found that Google drove more than twice the clicks of Business.com; however, Business.com generated 60 percent more conversions at one-fifth the cost.