Search Beyond Google, Part 1 of 2

On the B-to-C side, WebMD.com provides consumers with online health information. For advertisers looking to reach specific demographics related to the health care industry, it offers a niche marketing environment. Move.com targets searchers interested in topics related to moving by listing available real estate, decision-support tools and professional connections. For example, the finance section in Move.com displays advertisements related to financing a home.