Search Beyond Google, Part 1 of 2

3. Local search. Consumers looking for a local service, business or retailer usually are close to the final stage in the buying cycle. Local clicks often result in better leads and conversions. Even the larger search engines are aware of how successful local search engine marketing is becoming, witnessed by all of the mapping services, geo-targeting capabilities, local directories and pay-per-call options that are popping up on these engines.