Search Beyond Google, Part 1 of 2

Site-targeted ads appear on specific sites a marketer chooses based on the relationship the site has to the product/service being marketed. Dependent on the Web site, text, banner and video ads are possibilities.

2. Use second-tier engines. With the cost-per-click increases seen from Google, Yahoo! and MSN, it may make sense for some marketers to devote more money to the smaller, second-tier search engines. Some of these include Ask.com, FindWhat.com, LookSmart and MIVA, among others. Though these engines drive a smaller percentage of the search-market share, most offer lower-priced clicks, sometimes up to half that of Google, Yahoo! and MSN. While these engines may not provide the same quality traffic or offer conversion tracking, they do put you where your competitors may not be.