Search Beyond Google, Part 1 of 2

1. Contextual advertising. This involves advertising your product/service on such digital media as Web sites and mobile phones, primarily on a cost-per-click basis. These ads generally appear next to related non-search engine-generated content, such as news articles, travel articles, etc. Because of the large number of impressions contextual advertising can deliver, the cost-per-click structure assures marketers that they’re paying for leads and not just eyeballs. This type of advertising appears in two forms — keyword-targeted and site-targeted ads.