Search Advertising ROI Trends Upward, Performics Finds

“As we continue to see, search channel performance is driven by many factors. For our automotive advertisers, the well-publicized ‘Cash for Clunkers’ program generated tremendous consumer interest and has proven to be a great example of online activity driving offline leads and sales,” added Beil. “With Bing, we saw some increased advertiser demand taking advantage of the engine’s favorable performance metrics, including higher click through and conversion rates, as well as their Cashback program. With the Microsoft-Yahoo! agreement recently announced, we are eager to see the benefits and effects of this combined scale on our advertisers’ programs.”