Search Advertising ROI Trends Upward, Performics Finds

In July, Performics also recorded additional search trends including increased auto category spend as advertisers tried to keep up with the surprising demand generated by the ‘Cash for Clunkers’ program and a slight increase in Bing’s share of spend (versus Google and Yahoo!) across all advertisers. Bing investment was up 40+ percent month-on-month across Performics’ advertiser base. Helping to fuel this was a $0.19 increase in CPCs, reflecting increased competition and investment on Microsoft’s new decision engine.