Search Advertising ROI Trends Upward, Performics Finds

“Performics has systems in place to measure the effectiveness of search strategies our teams have employed with our clients to contain costs, drive efficiencies and AOV,” said Nick Beil, CEO of Performics. “For these online retail clients, we focused on efficiency in the first half of the year and saw significant gains. In July, we saw a shift in strategy to loosen cost containment efforts and go after transaction volume and market share. A key question for search advertisers for the balance of ‘09 is whether to focus on efficient sales or sales growth. Consumer demand will drive this decision and, as the recent back-to-school numbers show, folks are still watching their dollars carefully.”