Scratching the Itch of Generation Jones (712 words)

Unfortunately, many marketers have been blinded by the traditional definitions of Boomers and Xers. It's important to draw the lines where they should be, for more effective marketing.

Just for fun, take a stroll down memory lane and browse www.generationjones.com. You'll find a quick review of some of the defining moments of the past several decades. As Pontell points out, "It's having these same formative experiences during their youth that truly define a generation." Take a glimpse at the list below.