Scary Days in Marketing

These are scary days. Data are being carelessly shot around the globe by banks, credit card companies and marketers. I’m sorry if the word “carelessly” rankles some readers, but what other conclusion could one make when almost every day brings news of yet another data security breach?

Here’s what to do: March into your IT manager’s office and ask what he or she is doing to protect your customers’ personal data. Don’t accept the answer: “Everything’s fine. Don’t worry.”