IKEA, Sweden’s Jewel
Scandinavian efficiency, unique product offerings and a relaxed sense of fun infiltrate every aspect of IKEA’s worldwide empire.
Flat-packed Products
The current IKEA business model is revolutionary—unlike any retail-catalog operation in the world today. To understand how they have achieved this status, it’s important to examine a few key elements.
Kamprad’s original concept of creating products that can be flat-packed for easy delivery has been carried to the limits. If furniture can be flat-packed, many more SKUs can be inventoried, and customers can take delivery at the store.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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