IKEA, Sweden’s Jewel
Scandinavian efficiency, unique product offerings and a relaxed sense of fun infiltrate every aspect of IKEA’s worldwide empire.
In 1955 he designed and sold his first line. In 1956 he began creating furniture that could be shipped flat, so customers could cart it home rather than pay extra for delivery. His first item was a coffee table with detachable legs. The first store opened in Älmhult, Sweden, in 1958. In 1963, Kamprad expanded to Oslo, Norway, and IKEA—which stands for Ingvar Kamprad (the founder’s name) Elmtaryd, Agunnaryd (his hometown)—was born.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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