IKEA, Sweden’s Jewel
Scandinavian efficiency, unique product offerings and a relaxed sense of fun infiltrate every aspect of IKEA’s worldwide empire.
Number of suppliers: More than 2,000 in 55 countries
Pernille Lopez,
president,
IKEA North America
Denny Hatch is a contributing editor to Catalog Success.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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