IKEA, Sweden’s Jewel
Scandinavian efficiency, unique product offerings and a relaxed sense of fun infiltrate every aspect of IKEA’s worldwide empire.
About This Company
U.S. Headquarters: Plymouth Meeting, PA
Products: home furnishings
Number of catalogs mailed
annually: 110 million worldwide;
42 editions in 24 languages distributed in 32 countries
Number of retail outlets worldwide: 171 in 31 countries
Annual sales: $9.6 billion
Number of employees: 65,000
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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