IKEA, Sweden’s Jewel
Scandinavian efficiency, unique product offerings and a relaxed sense of fun infiltrate every aspect of IKEA’s worldwide empire.
• Keep costs and prices in check. IKEA designers work hard to shave costs and pass the savings along to consumers. The company’s signature technique is to discern how to cut shipping costs by getting more items on a pallet. Are your suppliers shipping merchandise to you in the most cost-efficient manner?
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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