IKEA, Sweden’s Jewel
Scandinavian efficiency, unique product offerings and a relaxed sense of fun infiltrate every aspect of IKEA’s worldwide empire.
Creative is done in Älmhult; film is completed in Sweden and Denmark; and catalogs are printed at a number of locations. The North American edition is printed in Kentucky by Quebecor World.
In addition, the agency produces several seasonal and product-specific books such as The Smart Kitchen, Professional Office Furniture and IKEA Summer.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
